What is Link Building?
Authoritative Content Creates Trust
Link Building is an internet marketing process of obtaining links on other websites that direct to your own website. Obtaining links from websites relevant to the products and services that you offer can significantly increase the value of your website to search engines. Links that are strategically placed on other websites can lead to new traffic and a greater search engine ranking position (SERP) in the major search engines.
This process assists in the search engine optimization process as search engines look at how websites are linking to each other to determine the relevance of a website to specific terms. The goal of Link Building Hostcart is to obtain and maintain a number of high-value links coming into your website with the goal of obtaining a better position in the major search engines. If this is accomplished, visitors to search engines will be able to find your website faster, allowing your website to reach a wider audience.
How can it benefit my website?
By engaging in Link Building practices, your website can obtain a better SERP in the major search engines. This in turn allows your website to receive more relevant traffic. A higher ranking in search engines also means more potential customers being driven to your website
The better the incoming links, the more opportunities there are to gain more visibility by your customers and by other businesses. Incoming links also directly improve your search engine optimization performance which can serve as a component of search engine optimization. In the end, contributing to your link building will directly impact the number of potential customers you will receive from your online marketing initiatives.
What can Hostcart do for me?
Our Link Building South African services are provided by a network of internet marketing professionals trained in locating, obtaining, and maintaining high value links directing to key pages in your website’s navigation. Not only can we identify which websites would be of high value to your search engine optimization campaign, we can also figure out the page for incoming links to target and which directories are highly relevant to your goods and services.
Link Building Features
Manual Link Building
Having a link building professional generate relevant incoming links to your website is more effective than using a free tool or paid software that promises a large number of incoming links. You receive more links that are relevant to your business and less from websites that have nothing to do with what you do. They can also be directly targeted based on your search engine optimization campaign.
Quality Links from Legitimate Websites
We generate quality links that are relevant to the products and services that you offer. Having links that are not relevant to what you do or are not from legitimate websites can actually decrease your ranking in search engines. Major search engines give higher value to websites that showcase greater value than websites that exist for spam or sales purposes only. Our professionals not only obtain incoming links, they verify the integrity of each website and maintain quality links, removing links for potentially harmful websites.
Our bi-weekly reports allow you to stay on top of the progress being made in your link building initiatives. We generate these reports to display the progress and status of the project and to prove that work is actually being done. Many organizations do not provide actual reports of the work being done which raise the question over whether or not work is actually being accomplished. With bi-weekly reports, you can find out exactly what is being done to improve the search engine optimization efforts of your website.
How Online and Offline Differ
Many companies are strong to handle their own reputation in the news and media through communicating with various organizations and taking a proactive approach to potential liabilities and campaigns against them. However, online reputation management is a vastly different service just as an online reputation can become a lot more volatile. Online reputation incorporates different aspects of offline media into the online media but also adds additional streams of information.
Online media is formed by the combination of online communities, personal and organizational blogs, online news, social media networks, and mailing lists. Traditional offline media generally includes the news, newspapers, and television and radio stations that broadcast locally, regionally, nationally. Online media transmits globally to a wide audience. Online conversations are occurring constantly as online media provides content providers and subscribers to have a back and forth conversation about topics.
Why hire a reputation management agency?
By hiring a reputation management company, you are taking a proactive approach to your online reputation. Our online reputation management professionals can start by creating many various social media accounts and channels, plans to distribute information amongst many informational channels, and make available important information about your company. These plans allow for a greater control of your online reputation by making the information you want available to anyone looking for it.
A professional reputation management agency can monitor keywords and phrases online to discover conversations and comments made about your company in both positive and negative connotations. In many cases, we can identify potential risks to your reputation before they become an issue.
Prevention of issues in your online marketing and online reputation are a key aspect of your online reputation initiatives. By creating forum profiles in major communities in your industry and starting a conversation, it becomes possible to create a conversation that can improve your reputation in your industry. Open dialogue and communication in many cases can prevent misconceptions about the products and services you provide to your customers
By maintaining your online profiles and third-party information about your company, you can prevent untrue or unfair comments about your company from being presented. Our professionals can assist with managing your search results to prevent search poisoning from becoming a problem for your organization.
Since the beginning of the internet, many companies and corporations have become the victims of attacks made against the reputation of their company. Whether with a malicious intent or for informational purposes, news sources may reveal details about your company that may put your company in a negative light. Our reputation management services focus on your highest priorities to help you recover from them.
Building Your Brand
Online reputation management can become a great opportunity to build your brand online. Creating an online brand and improving recognition follows the same strategies as reputation management and can yield great results for obtaining higher paying customers with greater expectations.
Contact us to learn more about how we can protect your brand and improve your online reputation.
The mobile web is growing with the releases of new mobile platforms. Popular platforms include the Windows Phone series, Android phones, the iOS platform, and the Blackberry platform. As more mobile platforms are developing, it is becoming increasingly important to develop a comprehensive mobile website for your visitors.
Traditional VS Mobile
Traditional websites are optimized for view in a web browser on a desktop, laptop, or a netbook. These browsers maintain a larger set of features compared to mobile web browsers as well as higher resolutions. Most websites are not optimized for mobile browsers and resolutions. Mobile is simplistic in design and optimized for fast loading on slower networks.
Professional and Visible
Our designers and developers can create strong websites with a clear and crisp visual design that loads efficiently in mobile browsers. A professional appeal is also communicated in order to brand your company through your mobile portal.
Our development team will work to integrate your existing web infrastructure into the new mobile web approach of your company. Strong data management procedures and security precautions allow for faster communication with web browsers. Separate online websites for mobile and traditional browsing also allows for better tracking and identification of issues in code and compatibility.
Developed websites for the mobile web are created with mobile web browsers in mind. Mobile web browsers handle navigation differently via touch screens and controls built into phones, unlike the mouse and keyboard of traditional computers. Furthermore, streamlined conversion processes and techniques allow for the fastest process of converting your existing design into a new mobile platform.
Search Engine Friendly
With our mobile website development, you’re free to integrate your current online marketing practices into your new mobile website platform. Control over important aspects of your website are possible and tracking of your mobile presence separate from your traditional presence can also be used to your advantage.
Your content can be easily indexed by major search engines for highly optimized internet marketing strategies and is automatically accessed by mobile web browsers upon visiting your website. Contact us to receive a free consultation for your mobile website development projects.
Computers are the heart of any business, unfortunately computers consist of sensitive equipment that requires regular maintenance to ensure continued operation. Even the most careful and alert users are liable to come across problems when using their computers.
Malfunctions caused by an electrical failure could be very disruptive and even destructive – whether dealing with a power failure that results in files being erased, a blown fuse that shuts down the entire system or any other electrical failure.
The continuous supply of power provided by a uninterruptible power supply system or device prevents disruptions caused by power failures and other associated problems. In the absence of a generator that can keep the computer operating for an extended period of time, a UPS system provides sufficient time to complete actions such as:
Saving open files.
Controlled computer shut-down, preventing damage to the system.
Turning on an alternative power source.
Unlike a generator a ups power supply system switches to backup power instantaneously. There is no delay between the loss of power and the operation of the UPS power supply. In the event of disruption to the primary power source, the UPS’s batteries provide uninterrupted power without any additional equipment being connected to the uninterruptible power supply system itself. In this manner, sudden electrical fluctuations or service gaps have no impact on critical systems.
Conversion Rate Optimization Services
You want quality visits to your site that will fill out a lead form, sign up for a newsletter or purchase your product or service. Conversion optimization relates to the action that a visitor takes on your website that will add value to your business.
It all comes down to one thing – ROI. We’re able to fine-tune your website, decrease your bounce rate, and lead visitors to a conversion for your service or product.
We want your website to provide the best user experience possible. We’re able to eliminate potential on-page obstacles that deal with website content, design, layout, site structure or technical site problems that will significantly increase user experience.
We believe in being completely transparent by providing detailed reports that explain what we do, how we do it and why it works. We provide you with information about your website’s key performance indications (KPIs) so you can see the improvements we continue to make. Conversion optimization works.
Learn more about what conversion optimization can do for your business.
We can help you grow your small business in three ways.
Drive more qualified, potential customers to your website
Increase engagement with current and potential customers on social media and get more local reviews
Design and build a professional-looking website that is easy to use, search-engine-friendly, and mobile ready
. Drive more potential customers to your website
We have worked with hundreds of small businesses over the years. We typically drive traffic to our clients' websites using the following methods:
Search Engine Optimization (SEO) Services - get your site in front of potential customers searching for your keywords and be on top in the maps listings
Pay-Per-Click (PPC) Advertising - while SEO takes time, PPC can be turned on to drive traffic to your site right away
Social Media Marketing - use sites like Facebook, Twitter, Pinterest, etc. to drive potential customers to your website
Increase engagement on social media and grow your local reviews
Keeping up with social media and know what works to help promote your business can be a daunting task. We can help you on all the social networks relevant to your business and we typically do that in the following ways:
Social Media Campaigns - specific campaigns for specific social networks that get results
Social Media Management - have your social accounts managed by us
Content Marketing - use content (i.e. articles, infographics, ebooks, videos, etc.) in the most effective way on the social networks to get more engagement and reviews
If your website isn't helping your business grow, we can help. There are three ways we can help you to accomplish this goal:
Professional Design: we design and develop custom websites on Wordpress. You won't be ashamed of your website anymore.
Search-Engine-Friendly: we make sure your website is optimized for the search engines so you have no trouble ranking for your desired keywords.
Mobile-Ready: we make sure your website looks good on desktops, laptops, tablets, and smart phones.
Social media marketing is one of the most valuable tools in your internet marketing arsenal for building a community and engaging with your customers. At Hostcart, we can manage, optimize, and grow every aspect of your social media presence so you can focus on running your business.
Social media management is not a set it and forget it kind of thing. Nor is it something you can run based on gut instincts or what you feel your community wants to see. Our strategies are based on observable metrics so we can quickly answer the needs of your potential customers by delivering the content, information, and interaction they want.Contact Us
SEO.com’s designers and developers work together to help craft elegant designs that fit your brand and create functionality and user experience that you didn’t think possible. Plus, the quality of work we do affects your costs for maintaining and supporting your site down the road.
Websites in today’s dynamic web can’t stand still, so we focus on building a web presence that anyone can run. Our easy-to-maintain websites are based on WordPress, the dynamic web publishing platform used by millions of sites worldwide. So you can quickly and easily create new pages, change content and maintain your blog with minimal technical knowledge; it’s just point and click.
Like you, we care about quality and believe in doing things right the first time. And while badly written code is invisible to most people, the costs of fixing it is not. Our websites and applications are simple to maintain and upgrade. So, any added features or fixes that need to occur in the future won’t pile extra costs onto your projects.
It can be hard to know when you’re actually looking at the inner-workings of a website, but our work is clean, well-organized and built following a solid methodology. Our end product is easy to upgrade, simple to maintain and lends itself to easy design tweaks that won’t drain time or resources out of your organization.Contact Us
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